Steven Csejka, Vice President of William Raveis Marketing, created a one-of-a-kind concept in the real estate brokerage industry-agent branding.? Here, Steve talks about how he was inspired to create a program that has helped our company achieve such a standout reputation.? It?s a really unique story and we hope you enjoy it!
The Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadians, New York Rangers, Toronto Maple Leafs and? Hartford Whalers?Even the novice hockey fan knows which team should be excluded from the seven listed above. After all it?s not called the ?Original Six? for nothing.? But for a young boy growing up in Connecticut with a love of hockey and a passion for drawing inspired by the sport, it was the beloved local Hartford Whaler logo that would pave the way for what I loved and wanted to do for the rest of my life? graphic design.
I love and appreciate simple, smart, creative design and that is exactly what the Whaler logo represents.? The large bold graphics of the whale tail and ?W? tell you exactly what you are looking at?it?s clean and simple. ?So where is the smart and creative part? That lies in the negative, or white space, which is the letter ?H.?? When my father pointed out to me the ?H? that stands for Hartford, there was no going back? I was hooked.? I became inspired to create sleek, sophisticated designs.
Today, I am the Vice President of Marketing for William Raveis Real Estate, Mortgage and Insurance and the founder of our unique agent branding program.? There is no other program like this in the country. In my opinion, it makes our Marketing Department the best in the nation.
Our creative team, Lauren Perregaux; Senior Graphic Artist, Lisa Dickal; Junior Graphic Artist; and Elizabeth Martinez; Advertising Manager, brings that same mindset of simple, smart and creative design to individual agents who join our company.? Agent branding gives associates their own distinctive look and feel under the William Raveis brand and sets them apart in their own marketplace. The logo and brand, created in a one-on-one consultation with our creative team, is applied to all of their collateral materials to ensure a consistent message on everything that leaves their desk. ?Perfect!
Our designs add a unique dimension to real estate marketing and are a big reason why agents come and stay here.? We love working with each agent, helping him or her create logos that best define their talent and ability to offer exceptional service.
Now we just need to bring the Whale back to Connecticut and I will fall in love all over again.
I invite you to check out our designs on our company facebook and pinterest pages.
Posted by Steven Csejka, VP, William Raveis Marketing in Company News, Market Trends, Raveis Agents, Raveis.com, Social Media
Tags: best logos, branding marketing strategy, hartford whalers, original 6, Raveis, real estate marketing, whalers hockey, William Raveis
Source: http://blog.raveis.com/2012/08/02/how-the-hartford-whalers-inspired-a-real-estate-first/
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