Three in ten Japanese thinking about a tablet, iPad and mini top picks

By Ken Y-N ( October 31, 2012 at 01:34) ? Filed under Hardware, Mobile, Polls

MMD, Mobile Marketing Data Research Centre, recently published a report on a survey they conducted themselves into tablet ownership and purchase views.

Demographics

Between the 25th and 29th of October 2012 17,559 people, presumably members of the MMD monitor panel completed a presumably private survey. No further demographics were provided.

I?m sort-of thinking about a Nexus 7; it?s nice and cheap, and pretty good according to reviews by friends. I?m interested to see if the Japanese manufacturers exit the consumer tablet market; Sony at least offer a different design than just a slab, and I was disappointed to see that the Panasonic Eluga Live tablet doesn?t even merit a mention, although the 90,000 yen price tag might have something to do with it?

Research results

Q1: Do you have a tablet? (Sample size=17,559)

Q2: Do you plan to buy a tablet by the end of 2012? (Sample size=17,559)

Q2SQ1: What tablets are you planning, thinking about buying? (Sample size=5,376, multiple answer)

iPad Wi-Fi	30.9%
iPad mini Wi-Fi	27.6%
Nexus 7	15.6%
iPad mini Wi-Fi + Cellular (to SQ2)	12.6%
Kindle Fire HD	11.5%
iPad Wi-Fi + Cellular (to SQ2)	10.7%
Xperia Tablet (Sony Tablet)	7.8%
Kindle Fire	6.9%
Galaxy Tab 10.1	6.9%
Galaxy Tab 7.7	5.3%
Regza Tablet 7.7	4.6%
Regza Tablet 10.1	4.2%
Regza Tablet 13.3	4.1%
Arrows Tab	3.8%
Medias Tab	2.4%
Galapagos	2.1%
Optimus Pad	1.2%
Motorola Xoom	0.7%
Other	2.9%
Not started investigating particular models yet	23.5%

Note that those who were not thinking about buying an iPad with a cellular radio skipped this question.

Q2SQ2: What carrier do you plan to use? (Sample size=964)

au	42.0%
SoftBank	34.1%
Don?t know	23.0%
Other	0.8%

Q2SQ3: What tablets are you interested in, paying attention to? (Sample size=5,376, multiple answer)

iPad mini Wi-Fi	42.9%
iPad Wi-Fi	42.4%
iPad mini Wi-Fi + Cellular	26.8%
Nexus 7	22.8%
iPad Wi-Fi + Cellular	22.0%
Kindle Fire HD	21.3%
Xperia Tablet (Sony Tablet)	15.2%
Kindle Fire	15.1%
Galaxy Tab 10.1	12.9%
Galaxy Tab 7.7	11.3%
Regza Tablet 13.3	10.8%
Regza Tablet 7.7	9.8%
Regza Tablet 10.1	8.3%
Arrows Tab	8.0%
Medias Tab	5.2%
Galapagos	4.9%
Optimus Pad	3.3%
Motorola Xoom	2.6%
Other	1.9%
Don?t know, none in particular	15.3%

Read more on: mmd,tablet

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/D7_spqTXQH0/

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